Change of plan

Over the couple of weeks we as a group we watched a range of movie trailers and when we was watching all these trailers as a group we came to a mutual understanding that making a movie trailer was not as fun as we thought and we would much rather change the brief we are doing to the music video brief instead.

Due to the fact that we changed our brief we have to start our planning and research all over again. We have to do our storyboards for the music video, design website and also a CD cover. To make sure that our video improves our previous works me and the group members sat down and decided the factors that we could use to help make sure our music video not only appears to be a normal video but also has factors about it that challenge normal conventions of music videos.

To challenge the normal conventions of most rap music videos we wrote down a list of things that tend to be mostly represented in the same music genre. The main conventions we came up with where:
- Chorus mainly by female artists
-Girls in Bikini’s dancing
-Parties
-Men in control
-Gangster look
-Super “Swag”

Because almost all the music videos of this genre tend to have all the things listed above we decided to challenge the representation of gender. Even though it is mainly male rappers we do have female rap artist such as Missy Elliot, Eve, Lil Kim and many more. The problem with female rap artists is they very few white female rap artists. To help make our work more challenging we are plan to use a “white girl” as the main rapper challenging the male role in the music video and also try to give her a nerdy look to challenge the normal conventions of “swag” that are represented.